4th Quarter/March 2016 Consolidated Financial Result
12/27 Office Services: Shift to New A3 Color Products
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00:11:23.0
Let me say a few words regarding the factors behind this figure of 2% growth in local-currency terms in Europe. The plan for the second half of the year was to raise the growth in revenue for the new A3 Color MFPs in Office Services from the 10% it delivered in the first half of the year to 60%. Although we could reach 55%, as is shown in the line graph at the bottom, our market share was up to 22%, 2% higher than on a unit base. Thus in Europe, the share on a revenue base accompanied by an increase of print volume due to the medium-to-high-speed shift was, in fact, somewhat weaker than the expectations, but it is clear that we are making good progress.New products as a percentage of sales in North America fell short of plan, as shown on the right. Market share did not drop substantially, remaining at 17% on a revenue base and 16% on a unit base.
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