• Forecast 1-2% growth in yogurt market during FYE March 2018
• Functional yogurt
Transitioning from rapid expansion to stable growth
Continue marketing related to the health benefits of lactobacillus
Aim for medium-term growth of 3-5%
• Plain yogurt
Create demand by proposing new consumption opportunity
Expansion on par with market growth
• Forecast 3% growth in chocolate market during FYE March 2018
Health and Premium chocolate products are driving market
Meiji will develop Health and Premium markets;
Utilize our strengths, R&D and production technology, to promote further growth
• Production capacity is not sufficient
Growing demand
Invest in production expansion this fiscal year
• SAVAS is growing
Acquire new consumers and expand demand
Increase production capacity
• Enteral formula
Market growth continuing
Expand sales of liquid diet
Yogurt
• Forecast 1-2% growth in yogurt market during FYE March 2018
• Functional yogurt
Transitioning from rapid expansion to stable growth
Continue marketing related to the health benefits of lactobacillus
Aim for medium-term growth of 3-5%
• Plain yogurt
Create demand by proposing new consumption opportunity
Expansion on par with market growth
Chocolate• Forecast 3% growth in chocolate market during FYE March 2018
Health and Premium chocolate products are driving market
Meiji will develop Health and Premium markets;
Utilize our strengths, R&D and production technology, to promote further growth
• Production capacity is not sufficient
Growing demand
Invest in production expansion this fiscal year
Nutritionals• SAVAS is growing
Acquire new consumers and expand demand
Increase production capacity
• Enteral formula
Market growth continuing
Expand sales of liquid diet