Now I will go by segment. First is the Office Business segment. I have just explained the market conditions and the tariffs. As for the new products in seg. 2 and seg.3 as I mentioned for the 1st half, in light of the sales, customers do appreciate bizhub i-series features, so we should sell these products as fully as possible for the 6 months in the 2nd half of the year. I have personally confirmed sales forecast from the regions. As for the delays we had in the production cost reduction, we will surely execute the countermeasures. But I have to report to you that we will get the result not in the 3Q, but in the 4Q because of the heavy load we are having in Malaysia. As for the seg.4 we are having a tough time particularly in the US, we will launch new seg.4 products, bizhub i-series, in the 4Q. It will not have an impact in the 3Q, but the company has a confidence in the bizhub i-series for the 4Q. We have those large project installations as mentioned here. We have those opportunities in the US and Europe on top the deals we had in the 2Q. We will expand MIF and maintain non-hard levels.
Next is the Professional Print Business segment. No particular comments as to the first and second bullet. The third on MPP, I have already talked about the slow economy and market reduction. Though we had a tough time with the current version, but we have IQ-501 which has a very strong differentiation factors appreciated among our customers. We extended its features for the 2nd half of the year version, and with this we will expand MPP sales in the 2nd half. We could not reduce the fixed cost in China in the 1st half due to the relocation into Malaysia, but we will do so in the second half. On top of this, development and production united will further reduce cost. That said though, we believe it's impact on profit and loss will come in the 4Q. Good businesses are going on in ASEAN. As for India, though we had financial and other concerns, we have a top share in India, and we do believe India will recover in the 2nd half. Konica Minolta's first HPP model, which we announced in the US, will be launched in the 4Q, and it will make its contribution to our numbers. In the industrial printing business unit, we continue our efforts here. We will have a new product by MGI in the 4Q, as well as new digital label press are to be launched in the 2nd half. though we had a tough time in LPP, but these new products are expected to make up for the loss.
First is the Office Business segment. I have just explained the market conditions and the tariffs.
As for the new products in seg. 2 and seg.3 as I mentioned for the 1st half, in light of the sales, customers do appreciate bizhub i-series features, so we should sell these products as fully as possible for the 6 months in the 2nd half of the year. I have personally confirmed sales forecast from the regions.
As for the delays we had in the production cost reduction, we will surely execute the countermeasures. But I have to report to you that we will get the result not in the 3Q, but in the 4Q because of the heavy load we are having in Malaysia.
As for the seg.4 we are having a tough time particularly in the US, we will launch new seg.4 products, bizhub i-series, in the 4Q. It will not have an impact in the 3Q, but the company has a confidence in the bizhub i-series for the 4Q.
We have those large project installations as mentioned here. We have those opportunities in the US and Europe on top the deals we had in the 2Q. We will expand MIF and maintain non-hard levels.
Next is the Professional Print Business segment.
No particular comments as to the first and second bullet. The third on MPP, I have already talked about the slow economy and market reduction. Though we had a tough time with the current version, but we have IQ-501 which has a very strong differentiation factors appreciated among our customers. We extended its features for the 2nd half of the year version, and with this we will expand MPP sales in the 2nd half.
We could not reduce the fixed cost in China in the 1st half due to the relocation into Malaysia, but we will do so in the second half. On top of this, development and production united will further reduce cost. That said though, we believe it's impact on profit and loss will come in the 4Q.
Good businesses are going on in ASEAN. As for India, though we had financial and other concerns, we have a top share in India, and we do believe India will recover in the 2nd half.
Konica Minolta's first HPP model, which we announced in the US, will be launched in the 4Q, and it will make its contribution to our numbers.
In the industrial printing business unit, we continue our efforts here. We will have a new product by MGI in the 4Q, as well as new digital label press are to be launched in the 2nd half. though we had a tough time in LPP, but these new products are expected to make up for the loss.