Expand share and achieve high revenues in Core Domain
Food Business
Functional Yogurt

 • Provide new evidence, achieve sustainable growth

 • Promote R-1 year-round

 • Expand sales of LG-21; promote new message, Lactobacillus Effective in Stomach

Plain Yogurt

 • Improve product equity of Meiji Bulgaria Yogurt

 • Find and expand new categories
Recently launched Greek Yogurt

Chocolate

 • Expand product line for Chocolate Kouka and The Chocolate

 • Acquire new customers, promote repeat purchases

 • Expand distribution channels relating to inbound demand

Sports Nutritionals

 • Expand SAVAS production capacity in 2H/FYE March 2020

 • Expecting demand growth, Tokyo Olympics/ Paralympics in 2020

 • Grow total sales of SAVAS brand products, including newly launched SAVAS Protein Jelly

Liquid foods for the elderly

 • Expand sales of Mei Balance for consumers

 • 70% of current sales comes through drug store channels

 • Expand distribution channels to supermarket and convenience store

 • Enhance marketing performance