Q1: Decreased significantly
Q2: Recovering
• Has been focusing business resources on dark chocolate and premium chocolate
• Sales of chocolate snacks and nuts chocolate (chocolate covered nuts; Almond Chocolate, Macadamia Chocolate) have been straggling
• Should revive sales of these products
▸ Launched new products and started promotional campaigns in H1
▸ Marketing efforts attracting customers
• Grow products selling well further
• Focus on regaining sale of THE Chocolate
▸ Launche assortment for limited time
▸ Add new flavors
▸ Deliver information – value of cocoa
▸ Must grow further
Opened Hello Chocolate by Meiji in November 19 in Tokyo
• An interactive exhibition facility
• Deliver information on cocoa
H1
Q1: Decreased significantly
Q2: Recovering
• Has been focusing business resources on dark chocolate and premium chocolate
• Sales of chocolate snacks and nuts chocolate (chocolate covered nuts; Almond Chocolate, Macadamia Chocolate) have been straggling
• Should revive sales of these products
▸ Launched new products and started promotional campaigns in H1
▸ Marketing efforts attracting customers
H2• Grow products selling well further
• Focus on regaining sale of THE Chocolate
▸ Launche assortment for limited time
▸ Add new flavors
▸ Deliver information – value of cocoa
▸ Must grow further
Opened Hello Chocolate by Meiji in November 19 in Tokyo
• An interactive exhibition facility
• Deliver information on cocoa