H1: Increased in sales but failed to achieve the plan
• Favorable sales through existing channel; drug stores, super markets and convenience stores
• Ecommerce – growing rapidly
Sales of SAVAS straggling due to cheap overseas products and manufacturer/retailer specialized in ecommerce
H2: Grow significantly
• Enhance sales promotions customized to each sales channel
▸ Existing channel
- Expand customer base
- Increase customers to consume protein regularly
- Expand shelf space providing useful information, our competitive advantage
- Growing sales of SAVAS MILK PROTEIN
▸ Ecommerce
- Differentiate the products – convey our unique added value
- Not low-cost pricing strategy – Lowering price can destroy the perceived value of our product
• Improve marketing/sales promotion
H1: Increased in sales but failed to achieve the plan
• Favorable sales through existing channel; drug stores, super markets and convenience stores
• Ecommerce – growing rapidly
Sales of SAVAS straggling due to cheap overseas products and manufacturer/retailer specialized in ecommerce
H2: Grow significantly
• Enhance sales promotions customized to each sales channel
▸ Existing channel
- Expand customer base
- Increase customers to consume protein regularly
- Expand shelf space providing useful information, our competitive advantage
- Growing sales of SAVAS MILK PROTEIN
▸ Ecommerce
- Differentiate the products – convey our unique added value
- Not low-cost pricing strategy – Lowering price can destroy the perceived value of our product
• Improve marketing/sales promotion