Achieve profitable growth for the Overseas business next fiscal year. The key is to grow sales in China and the USA, our focus areas. China - chilled milk and yogurt
- Net sales grew significantly in H1, increased by 75% based on local currency.
- Our strategy is to promote premium and value added products, not participate in price wars.
- Sales channel is modern supermarkets and convenience stores in areas with purchasing power. We expand the number of stores handling our products in Shanghai and other parts of Eastern China.
- We will expand the sales area as well.
USA - confectionery
- Net sales increased by 1% in H1 based on local currency.
- Chocolate snack sales were favorable.
Began local production of Hello Panda. Compared to production in Singapore, this will decrease cost - effective production and distribution.
Increase sales aggressively.
- Have long and good business relations between DF Stauffer Biscuit Company, our 100% subsidiary, and retailers. Stauffer has a strong reputation among retail outlets.
Utilize these sales routes to expand sales of Meiji Brand products with high added-value, Hello Panda, Yan Yan and Chocorooms.
- Reduced number of Stauffer's Animal Cracker product lineups to improve profitability.
China - chilled milk and yogurt
- Net sales grew significantly in H1, increased by 75% based on local currency.
- Our strategy is to promote premium and value added products, not participate in price wars.
- Sales channel is modern supermarkets and convenience stores in areas with purchasing power. We expand the number of stores handling our products in Shanghai and other parts of Eastern China.
- We will expand the sales area as well.
USA - confectionery
- Net sales increased by 1% in H1 based on local currency.
- Chocolate snack sales were favorable.
Began local production of Hello Panda. Compared to production in Singapore, this will decrease cost - effective production and distribution.Increase sales aggressively.
- Have long and good business relations between DF Stauffer Biscuit Company, our 100% subsidiary, and retailers. Stauffer has a strong reputation among retail outlets.
Utilize these sales routes to expand sales of Meiji Brand products with high added-value, Hello Panda, Yan Yan and Chocorooms.- Reduced number of Stauffer's Animal Cracker product lineups to improve profitability.