Considering Q1 results, did growth for functional yogurt (Probio yogurt) and plain yogurt stop? No. Both functional and plain yogurt sales still have much room to grow.
• Growth rate in Q1 declined.
◾ Mild growth in sales - last year, casual consumers increased because yogurt was frequently featured in the media. They may not return this year.
• Growth rate in Q2 recovering (line chart)
◾ Needs of core consumers not declining
• Sales of R-1 continuing to record double-digit growth
◾ Enhance product lineup
◾ Aggressive marketing
• New evidence to boost sales of LG21
◾ Lactobacillus gasseri OLL2716 - relief symptoms of functional dyspepsia Disseminate benefits - Lactobacillus effective in stomach
◾ Attract new consumers
• Functional yogurt is the major source of operating income - expand further
Considering Q1 results, did growth for functional yogurt (Probio yogurt) and plain yogurt stop?
No. Both functional and plain yogurt sales still have much room to grow.
• Growth rate in Q1 declined.
◾ Mild growth in sales - last year, casual consumers increased because yogurt was frequently featured in the media. They may not return this year.
• Growth rate in Q2 recovering (line chart)
◾ Needs of core consumers not declining
• Sales of R-1 continuing to record double-digit growth
◾ Enhance product lineup
◾ Aggressive marketing
• New evidence to boost sales of LG21
◾ Lactobacillus gasseri OLL2716 - relief symptoms of functional dyspepsia Disseminate benefits - Lactobacillus effective in stomach
◾ Attract new consumers
• Functional yogurt is the major source of operating income - expand further