Meiji Holdings Co., Ltd. Meiji Holdings Co., Ltd. Financial Results - For the First Half of FYE March 2018 -  


Pharma: Steady Sales Growth Focusing Mainstay Brand-name Drugs and Generic Drugs in Japan (1)

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Reflex, Sycrest, and Bilanoa

Revised total sales for 3 products to JPY 27.7 billion considering first half results - initial plan was JPY 29.9 billion.

Reflex

Vigorous marketing to boost sales

Results of comparative study for patients with depression in Japan became available

 • Significant differences observed compared to other antidepressants

 • Launched new marketing activities utilizing this evidence in May

Sycrest

Fast-acting, unique feature - expand sales further

Approved for long-term prescription in June

 • One year since launch of sales

 • Sales expanding rapidly

Bilanoa

Establish firm presence in the market and boost sales

 • Will be approved for long-term prescription in December

 • Peak period for allergic rhinitis (hay fever), December through March, is coming.