• Sales of two products growing rapidly
◾ Ratio of sales increased by 6 percentage points to 17% in one year (pie chart)
◾ Total sales of chocolate increased by 3.6%
• High value-added products
◾ Product mix improved favorably in chocolate products
◾ Contributing to grow operating income in entire confectionery business
• Seek for long-term growth
◾ Expanding production capacity Establishing supply structure sufficient for growing demand
◾ Aggressive marketing
• Competition with other companies
◾ Meiji's strengths cultivated over the years cannot be emulated easily.
Chocolate Kouka and meiji THE Chocolate
• Sales of two products growing rapidly
◾ Ratio of sales increased by 6 percentage points to 17% in one year (pie chart)
◾ Total sales of chocolate increased by 3.6%
• High value-added products
◾ Product mix improved favorably in chocolate products
◾ Contributing to grow operating income in entire confectionery business
• Seek for long-term growth
◾ Expanding production capacity
Establishing supply structure sufficient for growing demand
◾ Aggressive marketing
• Competition with other companies
◾ Meiji's strengths cultivated over the years cannot be emulated easily.