For "Aero DR," the high-end digital X-ray diagnostic imaging systems, one of the main products in this business, sales were strong for both general X-ray systems and nursing carts as a result of product strengths such as being equipped with an in-house developed and produced scintillator, high resolution and lower doses, being the lightest in the industry, and long battery life. Top domestic-share position for cassette DRs was gained due in part to the favorable reception of the mobility and operability of the products.
A dedicated sales team was formed for large-scale hospitals such as national and university hospitals, and successes in focused sales expansion measures have had ripple effects for regional and affiliated hospitals as well. Due to these factors and others, an increase in sales is expected for the fourth quarter, the period typified by peak demand.
Furthermore, product performance has been well received by overseas manufacturers, and BtoB business is expanding as a result.
A dedicated sales team was formed for large-scale hospitals such as national and university hospitals, and successes in focused sales expansion measures have had ripple effects for regional and affiliated hospitals as well. Due to these factors and others, an increase in sales is expected for the fourth quarter, the period typified by peak demand.
Furthermore, product performance has been well received by overseas manufacturers, and BtoB business is expanding as a result.