KONICA MINOLTA Konica Minolta Inc. Medium Term Business Plan  


2-2. Strategy Overview for Commercial/Industrial Print Business

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In the Commercial/Industrial Print Business, we aim for a high rate of growth. Our target is ¥200 billion in net sales in fiscal year 2014 and ¥237 billion in fiscal year 2016. The first important policy is to aim for further share growth in the MPP (mid-production) domain, to go with the light production field, where we have a solid top share. Even now Konica Minolta has the top MPP share in several countries. However, we aim to continue expanding, especially among mid-size and up commercial print customers with high output volumes. We aim to increase the number of units sold by 25% and raise the color print volume 50% between fiscal years 2013 and 2016. The second policy is to transform our business portfolio so that customers can consolidate their marketing costs into one place and so conduct business efficiently. For that purpose, we look forward to providing multimedia solutions, going beyond paper output. An example of how we aim to do this is our acquisition of Charterhouse in Europe in the latter half of fiscal year 2012. Looking ahead, we plan to follow this policy not just in Europe but in the US and the Asia-Pacific region. We aim to expand net sales by ¥20 billion between fiscal years 2013 and 2016. Thirdly, we are launching the Industrial Print Business in earnest. We have a capital tie-up with MGI of France, and with its synergy, we aim to get into the business of using inkjet technology to output onto media other than paper. We also plan to get into the fields of high-end commercial print as well as packaging. In those fields as well we aim to grow our business by ¥20 billion between fiscal years 2013 and 2016.