For Food, boost market share for core products with a focus on health.
Market of yogurt, chocolate, and sports nutritionals is growing.
Address each issue to achieve growth that outperforms the market
Functional yogurt - Achieve sustainable, stable growth
Chocolate and nutritionals business - Accelerate growth
Health-oriented foods are a major trend
-Competition expected to get stricter
Meiji has advantages
-Outstanding R&D capabilities for Lactobacillus, cocoa, etc.
-Product design technology based on scientific expertise in food/nutrition
-Consumer-centric marketing mix that utilizes Meiji’s advantages
Market of yogurt, chocolate, and sports nutritionals is growing.
Address each issue to achieve growth that outperforms the market
Functional yogurt - Achieve sustainable, stable growth
Chocolate and nutritionals business - Accelerate growth
Health-oriented foods are a major trend
-Competition expected to get stricter
Meiji has advantages
-Outstanding R&D capabilities for Lactobacillus, cocoa, etc.
-Product design technology based on scientific expertise in food/nutrition
-Consumer-centric marketing mix that utilizes Meiji’s advantages