Overseas expansion for food segment
Expand businesses in China and USA
China
Expand sales in 3 businesses: milk & yogurt, chocolate, and ice cream
Use synergy effect to increase brand recognition
Milk & yogurt
Increase number of stores selling Meiji products
Chocolate Meltykiss is popular for wedding confectioneries - Expand sales territory
Expand exports to Hong Kong and Southeast Asia
Ice cream
Conduct effective sales promotions in the summer
Move into the black ASAP
USA
Meiji brand chocolate snacks performing favorably Hello Panda, Chocorooms, Chococones, Yan Yan
Started local production of Hello Panda, expand sales
Expand businesses in China and USA
China
Expand sales in 3 businesses: milk & yogurt, chocolate, and ice cream
Use synergy effect to increase brand recognition
Milk & yogurt
Increase number of stores selling Meiji products
Chocolate
Meltykiss is popular for wedding confectioneries - Expand sales territory
Expand exports to Hong Kong and Southeast Asia
Ice cream
Conduct effective sales promotions in the summer
Move into the black ASAP
USA
Meiji brand chocolate snacks performing favorably
Hello Panda, Chocorooms, Chococones, Yan Yan
Started local production of Hello Panda, expand sales