KONICA MINOLTA Konica Minolta, Inc. 3rd Quarter/FY2016 ending in March 2017 Consolidated Financial Results  


Major Business Targets

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Outside automotive use, another business on which we are focusing is illuminated advertising tools. This consists of applications such as marketing materials, in which part of the item is illuminated. In the US, greeting cards are very popular, and there is growing demand from the customer side for applications such as greeting cards that light up. Lighting for beauty care, a business that Pioneer is currently pursuing, is another non-automotive target market on which we are focusing.